Relearning How We Care

Healthy skin begins with how we care for it.
For generations, skincare was not a shelf of products. It was a ritual prepared from ingredients found around us and shaped by knowledge passed from one generation to another.
Today, skincare has become increasingly complicated. More products, more brands and more promises often separate us from the simple act of caring for our skin. At Dev, we believe there is value in looking back at what worked for generations.

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A bowl of ubtan powder on a marble slab against a green wall.
A jar of Usha with its box, resting on stone against a green wall.

Care Inspired
by Tradition

Traditional rituals, native ingredients, and thoughtful care made for your skin, inspired by the wisdom of generations.

The Usha jar and box beside a wooden bowl and a dish of powder.

Whats inside

OUR INGREDIENTS

  • Chandan Powder
  • Multani Mati
  • Ambehalad
  • Nagarmotha
  • Kadulimb
  • Anant Mool Powder
A mound of golden ubtan powder with a sun motif pressed into its centre.
  • Daruhalad
  • Vala
  • Kachora
  • Gulab Powder
  • Aavla Powder
  • Bavachi

Rituals to Make Your Own

Bowls of honey, milk, rose water and ubtan powder laid on folded paper.

01  The Classic - Usha + Water

The simplest way to begin. Mix Usha with water to create a smooth paste and turn your everyday skincare into a traditional ritual.

02  The Nourishing - Usha + Milk + Honey

A richer ritual for days when your skin needs a little extra care. Blend Usha with milk and honey for a softer, more nourishing application.

03  The Floweral - Usha + Rose Water

Add rose water to Usha for a refreshing, fragrant ritual inspired by traditional Indian beauty practices.

We endure, we Protect

  • Natural
  • Cruelty Free
  • Natural Extract